Fishing tourism in Mato Grosso do Sul is in the spotlight at the Pesca & Companhia Trade Show, considered the country's leading sport fishing fair. The event takes place from March 12 to 14, at the Anhembi District, in São Paulo, bringing together sector professionals, companies, and sport fishermen.
The state's participation includes an institutional stand coordinated by the Mato Grosso do Sul Tourism Foundation (Fundtur MS), with the aim of promoting sport fishing destinations and strengthening the state's position in the national market.
Promotion of destinations and business generation
During the fair, entrepreneurs from Mato Grosso do Sul in the segment participate in the program, presenting their ventures and services to the professional and consumer public. The initiative seeks to expand partnerships, generate business opportunities, and publicize the state's main sport fishing destinations.
The presence of the tourism trade also has the support of Sebrae MS, which organized a business mission to facilitate the participation of entrepreneurs in the sector at the event and strengthen the competitiveness of businesses linked to fishing tourism.
Launch of Anzol Rosa 2026
One of the highlights of Mato Grosso do Sul's participation in the fair is the official launch of Anzol Rosa 2026, a sport fishing event that encourages female participation in the activity.
The program at the stand includes special activations, lead generation, and raffles for fishing experiences, reinforcing the promotion of the sustainable practice of catch-and-release.
Strategic segment for the state
Fishing tourism is considered one of the strategic segments of tourism in Mato Grosso do Sul, contributing to the generation of employment and income in various regions of the state.
In addition to boosting the local economy, the activity also values natural resources and strengthens destinations linked to the Pantanal and the rivers of the region, consolidating Mato Grosso do Sul as a national reference in sport fishing
Source: Fundtur-MS
